Claude is useful here, but only if you keep it on a leash
What surprised me most was how aggressively the piece insists on restraint. That’s not a bad instinct. In fact, it’s the part I trust most. A lot of people are still tempted to ask an LLM to “analyze” a whole marketing problem and then act impressed by whatever comes back. This article pushes the opposite: let Claude sort, structure, and surface candidates, but don’t let it become the thing that decides what’s true. That sounds obvious, but it’s actually the useful bit. CRO work is full of messy
papoo.work